By Rupert Neate, Media Correspondent
Published: 7:48PM BST 30 Jul 2010
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It is excessively unlikely that ITV will consider moving its flagship shows such because Coronation Street to pay-TV networks Photo: ITV/REX FEATURES
In the kind of could be one of the biggest-ever shake-ups of British television, the broadcaster power of choosing next week announce it is considering moving some of its appease or channels to pay-TV networks.
Archie Norman and Adam Crozier, ITV’s presiding officer and chief executive respectively, will tell the City that ITV have power to no longer survive solely on free-to-air advertising.
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Daniel Kerven, an analyst at Bank of America Merrill Lynch, said putting ITV’s channels without interrupti~ pay-TV platforms could double ITV’s value, because it could charge Sky or Virgin Media a domineering premium to screen its channels.
Mr Kerven said ITV could re-establish Sky Sports, which has recently been opened up to all pay-TV broadcasters, for the re~on that the new “kingmaker” of the pay-TV world.
The broadcaster could act upon some or all of its digital channels imminently. It may study examine restricting high-definition versions of its channels to pay-TV subscribers.
However, its open service obligations mean the company is legally required to broadcast ITV1 put ~ terrestrial TV until at least 2014.
It is very unlikely that ITV power of determination consider moving its flagship shows such as Coronation Street and Emmerdale to pay-TV networks.
But, the scheme will still anger fans of the ITV shows taken behind the pay-wall.
The manifesto will come as part of ITV’s “strategic review” and before anything else-half results statement on Tuesday. It is understood that ITV choose also unveil major changes to its internal management structure.
The broadcaster is in addition expected to announce millions of pounds of extra funding for renovated programming and to improve and co-ordinate its online activities. Earlier this week, Paul Dale, a quondam Sky and BBC executive, was appointed to the new board-of the same height post of chief technology officer.